PALO ALTO, Calif., May 1, 2015 — Declara today is announcing that its social knowledge engine is the handpicked platform of the American Red Cross of the Silicon Valley for connecting donors, volunteers, Red Cross staff, and the general public for the May 5 Silicon Valley Gives “Day of Giving” online fundraiser. The Silicon Valley Gives campaign will raise money for local nonprofits, such as the Red Cross, through a single 24-hour online donation drive.

“American Red Cross of the Silicon Valley is excited to partner with Declara,” said Quinn H. Tran, CEO of American Red Cross of the Silicon Valley. “Through Declara’s social knowledge platform, the public can also powerfully – and directly – engage with the Red Cross mission and humanitarian services.”

Last year, the Silicon Valley Gives fundraising drive collected more than $8 million from nearly 15,000 individual donors benefiting more than 600 nonprofit organizations in three counties in the region. SV Gives provides an easy way to connect donors to the charitable causes they care about most and encourages them to take action.

Declara is delivering a simple, potent way for the Red Cross to build knowledge collections and insights from articles, posts and videos; and share with peers. The Declara social knowledge engine uses proprietary algorithms to surface pockets of expertise and subjects of interest to users before delivering them as personally recommended content.

“We’re thrilled to have American Red Cross of the Silicon Valley team up with Declara to help in its fundraising drive,” said Declara CEO Ramona Pierson. “Whether providing disaster relief, preparing for possible emergencies, or promoting fire prevention in our drought-stricken state, the Red Cross is an invaluable part of the community that we’re eager to partner with.”

Look for Red Cross content collections for the Silicon Valley Gives May 5 fundraiser on Declara at https://declara.com/redcross 

About American Red Cross of the Silicon Valley:
The American Red Cross Silicon Valley Chapter is a non-profit, humanitarian organization that depends on the generous contributions of time and money from Santa Clara County residents and companies to provide services and programs that help our community to prepare for, respond to, and recover from emergencies. For more information on disaster preparedness, health and safety classes, volunteer opportunities, and financial contributions, visit us at redcross.org/siliconvalley or call us at 1-877-727-6771. You may also find us on Facebook and Twitter.

About Declara:
Declara is focused on applying big-data technology to change the way the world learns. The company’s social knowledge engine uses advanced machine learning algorithms to surface pockets of expertise and subjects of interest to users before delivering them as personally recommended content. Declara is headquartered in Palo Alto with offices in Boise, Idaho; Mexico City; and Singapore. Its investors include GSV Capital, Data Collective, Founders Fund, EDBI, Catamount Ventures, Linden Venture Fund and Peter Thiel, among others. For more information, visit declara.com, like us on Facebook, and follow us on LinkedIn and Twitter.